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April 2025 Commercial Special: A thorough introduction from commercial storylines to trending songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In April 2025, as the new fiscal year kicked off, a wave of buzzworthy commercials made their debut! There were plenty of captivating ads, including ones for Aquarius and Suntory Natural Mineral Water featuring active athletes, and a Galaxy commercial that used live footage from YOASOBI.

In this article, we’ll take a close look at the featured performers and the stories portrayed in these standout commercials, as well as detailed information about the songs used.

If there are any commercials you spotted on TV or online that caught your attention, be sure to check them out.

Latest Commercials [April 2025] (141–150)

JR Kyushu JQ CARD “It’s Not Just for Show—It’s the JQ CARD” VersionAoi Yamada

[Official] JQ CARD TV Commercial “It’s Not Just For Show — It’s JQ CARD” featuring Aoi Yamada

This is a promotional commercial for JQ CARD, a credit card offered by the JR Kyushu Group.

In the commercial, the appeal of JQ CARD is showcased to a parody of Akina Nakamori’s signature song “Kazari Janai no yo Namida wa.” It features Aoi Yamada—who is also active as a dancer and model—delivering a striking dance performance in sync with the music.

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Panasonic Panasonic Quality “Product” Edition

Panasonic Quality 'Product Edition' 30 seconds [Official Panasonic]

In the “Product” segment, it introduces Panasonic’s view of what quality means.

The commercial states that the entire process—from manufacturing and logistics to recycling—constitutes quality, giving a sense of how Panasonic engages with its products.

The background music features “Tsubasa” by (sic)boy, an artist known for blending hip-hop with other genres.

Rather than aggressive rap, the song is characterized by a beautiful, mellow sing-along melody that leaves a strong impression.

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SoftBank “You don’t have to debut” Version

SoftBank corporate commercial: “You don’t have to debut.”

When spring comes and life in a new environment begins, we sometimes tense up thinking, “I’ll do my best as a new me!” That kind of overreaching is often called an ‘XX debut,’ like a high school debut or a college debut.

In this SoftBank commercial, a warm message—‘you don’t have to make that kind of debut’—is conveyed through an original song.

The vocals for this BGM are by Jack Sugimori from the rock band THIS IS JAPAN.

His passionate, powerful voice is truly captivating.

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Latest Commercials [April 2025] (151–160)

Kirin Beer Harekaze Sakura AI Camera Tried It: “Mr. Meguro” Version / “Ms. Imada” VersionRen Meguro, Mio Imada

Sunny Breeze: Trying the Sakura AI Camera — Meguro-san Edition

Sunny Breeze: Sakura AI Camera — Trying It with Mr./Ms. Imada

This commercial announces that Harekaze, which also uses part of its sales to fund cherry tree planting activities, has now developed a service that can assess the health of cherry trees.

The Sakura AI Camera can determine a cherry tree’s age and health just by photographing it, and the data is sent to local governments to aid in cherry tree conservation.

Just like Ren Meguro and Mio Imada, who are amazed when they hear how it works, you may also have found yourself thinking, “Amazing!” after watching this commercial.

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Kagome Yasai Seikatsu 100: “Let’s drink. Together.” VersionHitori Gekidan

Vegetable Life 100 “Let’s drink. Together.” 60-second version

This is a commercial for Yasai Seikatsu 100, where Hitori Gekidan starts singing AI’s signature song “Story,” and then others join in unison for a chorus.

In this CM, a parent’s perspective—wanting to watch over their child’s growth—is conveyed, which many people raising children will likely relate to.

The lyrics of “Story,” which express a desire to protect someone dear, fit perfectly as well.

With many children’s smiling faces shown, the commercial leaves you with a warm feeling.

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Panasonic Panasonic Quality “Life” Edition

Panasonic Quality “Life” Version 30s [Official Panasonic]

This is a commercial that conveys how Panasonic approaches the quality of the products we use in our daily lives.

The phrase “May today be a good day” reflects that attitude.

The background music features a song by Danish singer-songwriter Mina Okabe.

It’s a memorable track with a light, bossa nova–like rhythm.

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Panasonic Panasonic Quality “Light” Version / “Washing Machine” Version

Panasonic Quality “Akari (Light)” Edition [Panasonic Official]

Panasonic Quality 'Washing Machine' Episode [Official Panasonic]

These are two commercials that highlight the high quality of Panasonic products.

The “Light” version showcases the long lifespan of the Palook LED, while the “Washing Machine” version emphasizes its low vibration.

The background music is Mina Okabe’s “Every Second,” a gentle song with a soothing, calm vocal and an impressive melody.

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