Lovely commercial jingle

Life insurance MC roundup: the warm, customer-centric presentation is appealing.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You often see life insurance commercials when watching TV or video sites, don’t you?

In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.

In this article, we’ll introduce a whole range of those life insurance commercials.

Some of them even tell moving, emotional stories.

Take this opportunity to sit back and watch them carefully.

Life insurance MC roundup: The warm, customer-centered presentation is appealing (61–70)

Nippon Life Nissay Sustainability Project “Nurturing the Future” Edition

Nissay Sustainability Project “Nurturing the Future” Edition

This is a commercial introducing the various awareness initiatives carried out by Nippon Life as part of the Nissay Sustena Project.

In this commercial, cancer awareness activities and traffic safety awareness activities are highlighted, showing the company’s sincere commitment to each effort.

Also particularly striking in this CM is the footage of Masaharu Fukuyama performing a piano-and-vocal piece.

The song featured in the commercial, Mirai-e, was written specifically for this campaign.

Its title is notable for its double meaning: not only “a picture of the future,” but also the phrase “to the future.” It’s a song whose message—living the present to the fullest for the sake of the future—resonates deeply.

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Lifenet Life Insurance Honest Theater: “Get a Quote Before Bed” / “Get a Quote for Term Insurance” / “It’s a Chance to Save—Get a Quote” / “If It’s Recommended, Get a Quote”Tokio Emoto

[Honestly Theater] Mitsumorou Before Bed Edition: Lifenet Insurance Official CM

[Honesty Theater] Get a Quote with Standardized Insurance: Lifenet Life Official CM (Official)

[Honest Theater] It's a Savings Opportunity: Mitsumorou Edition — Lifenet Life Official CM

[Honest Theater] If It's Recommended, I'll Get a Mitsumorou: LIFENET Insurance Official CM

This commercial highlights that because Lifenet Insurance is an online life insurance company, it can offer comprehensive coverage at low premiums.

As Tokio Emoto struggles with choosing a policy and reconsidering his monthly expenses, a mascot character named Mitsumorou appears and recommends Lifenet.

The ad emphasizes how quickly you can get a quote, then focuses on the affordability and robust coverage.

After watching this commercial, many viewers probably felt compelled to try getting a quote themselves.

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Sumitomo Life “That Person’s Life Insurance” VersionEri Fukatsu

Sumitomo Life Insurance TV Commercial: “That Person’s Life Insurance” Version (15 seconds)

Titled “That Person’s Living Insurance,” this commercial features Eri Fukatsu as an insurance sales representative proposing a plan to a woman—who turns out to be the crane from the folktale “The Grateful Crane.” It opens with a scene where Fukatsu admires the quality of a cloth woven by the woman, referred to as “O-Tsuru,” and then asks whether she has any concerns about being unable to work.

When O-Tsuru replies that she hasn’t really thought about it, Fukatsu goes on to explain living insurance.

Many people, like O-Tsuru, haven’t considered such risks before, making the setup relatable and easy to identify with.

At the end of the commercial, there’s a humorous touch when the old man opens the room door without permission, giving the ad a light, chuckle-worthy ending.

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Sumitomo Life “Osaka Vitality Challenge”Bananaman

Sumitomo Life “Osaka Vitality Challenge” Bananaman Video 2.0 [Official Sumitomo Life]

This is a Vitality commercial built around the concept of maintaining good health.

It targets residents of Osaka, highlighting a limited-time offer of three months free and promoting rewards you can receive by exercising.

The slideshow-style footage featuring the cheerful smiles of the comedy duo Bananaman feels friendly and makes the message come through clearly and directly.

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Sumitomo Life: Three Major Illnesses PLUS ALIVE – “You Keep Going. Footsteps ~ Be Strong” VersionKasumi Arimura

Sumitomo Life “Three Major Diseases PLUS ALIVE” New CM “You Continue. Footsteps ~Be Strong” (30 seconds) [Sumitomo Life Official]

This commercial conveys who Sumitomo Life’s plan “Three Major Diseases PLUS ALIVE” is designed to support.

The central theme is “running,” expressing the desire to be by your side and support you most closely so you can keep running energetically throughout a long life.

The song that further accentuates the strength portrayed in the visuals is Mr.Children’s “Ashioto ~Be Strong~.” Its powerful vocals over a grand sound are striking, clearly communicating a positive momentum that pushes you forward.

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