Lovely commercial jingle

Life insurance MC roundup: the warm, customer-centric presentation is appealing.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You often see life insurance commercials when watching TV or video sites, don’t you?

In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.

In this article, we’ll introduce a whole range of those life insurance commercials.

Some of them even tell moving, emotional stories.

Take this opportunity to sit back and watch them carefully.

Life insurance MC roundup: The appeal lies in warm, empathetic presentation for customers (81–90)

Sashihara: Finding a Regular SpotRino Sashihara

Rino Sashihara shows a natural smile in new commercial: Hoken no Madoguchi’s new ad “Sashihara Finds Her Go-To Spot”

The commercial featuring Rino Sashihara, titled “Sashihara Finds Her Go-To Spot.” In this ad, Sashihara finds her regular hangout—not at a restaurant or bar, but at an insurance shop! She chats away with the staff at the counter, forgetting the time as she talks about her vague anxieties.

Even though it’s supposed to be an insurance consultation, she keeps smiling the whole time instead of looking serious.

By the time she finishes talking and leaves, she walks out with a refreshed expression.

Just as Sashihara herself narrates, it seems that visiting Hoken no Madoguchi for a consultation offers a real detox effect.

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Hazy Feelings Song: ‘Catnap’ VersionRino Sashihara

'Escapist Girl' Part 2: Rino Sashihara gets a rude awakening from a nap... Hoken no Madoguchi’s new TV commercial: 'Moyamoya Song – Napping' version

A commercial featuring Rino Sashihara: the “Moyamoya Song: Catnap” edition.

As the hazy “Moyamoya Song” that turns Sashihara’s muddled feelings into lyrics plays, she tries hard to think about insurance.

But whenever she tackles something complicated, drowsiness hits! She glances over to see her pet cat sleeping too… She moves to the bed and tries to look things up on her smartphone while lying down, but the sleepiness strikes again—and she ends up dropping the phone on her face.

Set to the song’s message that it’s better to quickly go to the counter and get advice than to fret alone, Sashihara heads to the service desk for a consultation.

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Moyamoya Song: “Parents’ Worries” EditionRino Sashihara

'Reality-escaping girl' Rino Sashihara gets grilled with questions by her mother... New TV commercial from 'Hoken no Madoguchi,' Moya-Moya Song 'Parents' Worries' edition

Rino Sashihara appears in the commercial “Parents’ Worries,” which features the Fuzzy Song.

After returning to her parents’ home, Sashihara is bombarded with rapid-fire questions from her mother: “How’s work?” “Met anyone nice?” “Are you eating properly?” Among them is, “Do you have insurance?” which prompts her to think she should look into it and visit Hoken no Madoguchi (the Insurance Window).

She goes without really knowing what to do, but the staff kindly respond, “Let’s figure it out together.” Also keep an eye on the Fuzzy Song, which turns Sashihara’s muddled feelings directly into music!

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Taiyo Life “Everyone’s Age of 100” Edition

Corporate “Everyone’s Era of Living to 100” Version – Base 15 Seconds (Revised)

Titled “The Era of Everyone Living to 100,” this commercial revolves around the theme of longevity.

It opens with the question, “What do you want to do from now on?” and each person featured shares what they want to pursue.

From the middle of the ad, it introduces various insurance plans tailored to different life stages to help people achieve their individual goals.

It’s a commercial that makes you feel hopeful that you’ll be supported in living a long life and enjoying it.

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Lifenet Life Insurance: “Fast Payouts” VersionRuka Matsuda, Hiroki Iijima

Official: LIFENET Insurance TV commercial “Fast Payout Edition — 2025 Oricon Customer Satisfaction® Survey: Life Insurance, Overall No. 1”

Ruka Matsuda and Hiroki Iijima are discussing what’s important when choosing life insurance.

Matsuda brings up “payouts,” and the two agree that speed of payment and simplicity of procedures are key.

It’s highlighted that Lifenet Life Insurance addresses these points well and has earned the number one customer satisfaction rating.

Fitting for a life insurance commercial where trust is essential, the ad conveys a sense of reassurance and reliability.

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