Lovely commercial jingle

Life insurance MC roundup: the warm, customer-centric presentation is appealing.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You often see life insurance commercials when watching TV or video sites, don’t you?

In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.

In this article, we’ll introduce a whole range of those life insurance commercials.

Some of them even tell moving, emotional stories.

Take this opportunity to sit back and watch them carefully.

Life insurance MC roundup: The appeal lies in warm, empathetic presentation for customers (81–90)

Nippon Life Chokotsumi ‘Even If Love Is Uncertain’ EditionHiroki Yamada

Nippon Life Chokotsumi “Even if Love Is Uncertain” Edition

This is a commercial that highlights the appeal of reliable, trustworthy endowment insurance, contrasted with the uncertain love that Hiroki Yamada experiences.

The woman’s lines, skillfully dodging with vague answers, and Yamada’s reactions to them are amusing—be sure to check it out.

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Dai-ichi Life Jibun Care: “Lack of Exercise” / “Lack of Sleep” / “Overeating” versionsMio Imada

“Self-care: lack of exercise” 15-second version

Self-Care: Sleep Deprivation, 15-second version

“Self-care: Overeating” 15-second version

Mio Imada appears in the commercial for Jibun Care, which includes coverage for lifestyle-related diseases.

In the ad, she encourages taking the stairs instead of the escalator and cautions against lack of sleep and overeating, depicting support for improving daily habits.

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Lifenet Insurance 2025 Oricon Customer Satisfaction Survey Life Insurance Overall No. 1: “10-Second Quote” Version / “Chosen by Myself” Version / “Cancelable by Smartphone” Version / “Save 90,000 Yen” VersionRuka Matsuda, Hiroki Iijima

Official: Lifenet Life Insurance CM 'Chosen by Myself — 2025 Oricon Customer Satisfaction Survey: Life Insurance, Overall No. 1'

Official: Lifenet Insurance Commercial 'You can cancel with your smartphone — 2025 ORICON Customer Satisfaction Survey, Life Insurance Overall No. 1'

Official: LIFENET Insurance TV commercial “Save 90,000 Yen — 2025 Oricon Customer Satisfaction Survey, Life Insurance Overall No. 1”

This series of commercials features Ruka Matsuda conveying the appeal of Lifenet Insurance to Hiroki Iijima.

The ads highlight numerous benefits, such as how easy it is to get a quote, the ability to complete both enrollment and cancellation entirely on a smartphone, and the availability of affordable premiums.

After watching these commercials, many people may be thinking, “Maybe I’ll start by just getting a quote.”

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