Lovely commercial jingle

Life insurance MC roundup: the warm, customer-centric presentation is appealing.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You often see life insurance commercials when watching TV or video sites, don’t you?

In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.

In this article, we’ll introduce a whole range of those life insurance commercials.

Some of them even tell moving, emotional stories.

Take this opportunity to sit back and watch them carefully.

Life insurance MC roundup: The appeal lies in warm, empathetic presentations for customers (71–80)

Sumitomo Life Vitality ‘One UP on Your Commute’ EditionEita Nagayama

Kazunari Ueda, played by Eita, levels up by switching to bicycle commuting. Sumitomo Life’s ‘Vitality’ new TV commercial: ‘Level Up on Your Commute’ and ‘At That Moment, Vitality (Bicycle)’.

This commercial expresses how even a small change, like switching to commuting by bicycle, can lead to a healthier and more fulfilling daily life, and it also depicts Sumitomo Life supporting that health.

Framed like an interview with Hajime Ueda, played by Eita Nagayama, it conveys that awareness of small exercises can lead to stepping up.

The song that emphasizes the positive atmosphere of the footage is Pistol Takehara’s “Yo, You Young People.” Its powerful vocals layered over an energetic sound leave a strong impression, and the way it boldly delivers its message conveys a forward-looking attitude.

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Sumitomo Life Here From 1UP: “Testimony of a Café Employee” VersionYoichi Okano

Sumitomo Life “1UP” Commercial, Sixth Installment: ‘Leveling Up From Here: Testimony of a Café Waiter’ (Yoichi Okano)

This commercial portrays a meeting at a coffee shop featuring Ich Ueno played by Masaki Suda, expressing the importance of stepping up.

Seeing a casual phone call, Yoichi Okano, the coffee shop master, senses growth.

It also conveys Sumitomo Life’s desire to support many people in taking their next steps.

The song that underscores the humor and positive vibe depicted in the visuals is Pistols Takahara’s “Hey, You Young Folks.” With its powerful sound and vocals, the track resonates memorably and directly conveys the strength to face forward and push ahead.

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Sumitomo Life: Leveling Up in Exams — “Testimony from the Examinee Next to Me”Rina Kawaei, Eita Nagayama

Rina Kawaei, Eita CM Sumitomo Life 1UP [Leveling up in exams: Testimony from the examinee next to me. 35-second version]

This commercial introduces Sumitomo Life’s 1UP while also conveying a positive message about moving forward a little every day.

It features Rina Kawaei narrating from the perspective of the test-taker sitting next to Hajime Ueda, played by Eita Nagayama, describing his exam scene.

His earnest approach to everything is depicted with a comedic touch.

The step-up portrayed in the footage is further highlighted by Pistol Takehara’s song “Yo, Soko no Wakai no.” Its energetic sound and powerful vocals are striking, and the lyrics, which feel like a strong cheer for young people, give listeners a boost.

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AXA Life Insurance “Time to Take Care of Yourself”

“Time to Take Care of Yourself” TV Commercial | AXA Life Insurance

This message speaks to the idea that taking time to care for yourself and protect your mental and physical health ultimately helps safeguard the health of those you care about.

It expresses AXA’s belief that only when you feel fulfilled can you truly turn your attention to others, and that they want to first support each individual’s life.

You can also feel a profound sense of love in the notion that as concern for health spreads, the world becomes wrapped in happiness.

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Fukoku Life Talk with Hello Kitty Café Talk “Wings of the Future” Version / “Good Up” Version / “Life Compass” Version

Talk with Hello Kitty: 'Cafe Talk – Wings of the Future' 30 Seconds

Talk with Hello Kitty: Cafe Talk – Gutto Up Version, 30 seconds

Talk with Hello Kitty: “Cafe Talk – Life Compass Edition” 30 seconds

This commercial has a cheerful vibe, showing Hello Kitty listening closely to different people and staying by their side.

It centers on the desire to prepare for children and for one’s own future, and shows that Fukoku Life offers plans that support those needs.

With Hello Kitty’s character responding to each person with encouraging words, it also conveys a positive feeling of moving toward a bright future.

It’s a happy story where everyone exchanges words and ends up smiling.

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