Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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[Whose song is this?] UNIQLO’s commercial songs: A roundup of popular CM tracks (61–70)
Original songSami Jano
Starting with guitar-like delay tones, this track sparks a sense of excitement, as if something amazing is about to happen.
As the drums gradually build, around the 38-second mark you can’t help but think, “So this is the wonderful everyday life UNIQLO presents.” It seems like the kind of song that would make everyday tasks more enjoyable and productive as background music.
Go for it!Nakajima Miyuki
This is the commercial for UNIQLO’s functional innerwear HEATTECH, titled “Warmth is Power.” The ad features people working hard in what looks like bitterly cold conditions.
The song is “Fight!” by Miyuki Nakajima, well known both as a commercial song and as a frequently covered track.
Released in 1994, it’s a song beloved by a wide range of generations.
In the CM, the opening piano performance is by Harami-chan, a YouTuber pianist.
It’s a timeless classic that will continue to be loved.
DarlingKuwata Keisuke
Set against a chilly winter seashore, this commercial features lighthearted banter between Haruka Ayase, Atsuto Uchida, and Yuki Saito.
The comedic progression—including the dog’s reactions—and their smiles convey the reassuring comfort of Uniqlo’s down jackets, letting you go about your day as usual even in the cold.
Adding color to the CM is Keisuke Kuwata’s “Darling,” a track released in 2007.
Its sound—billed as “The Golden Japanese Soul,” blending the vibe of soul and kayōkyoku—is striking, communicating both strength and warmth.
Also noteworthy are the narrative lyrics, set in Yokohama, portraying the story of a solitary man.
you should see me in a crownBillie Eilish
In addition to her work as an artist, Billie Eilish is constantly in the spotlight for her remarks and fashion.
She collaborated with Japanese pop artist Takashi Murakami on a UT campaign, the “Billie Eilish × Takashi Murakami UT Collaboration” commercial.
Although it’s a UT collaboration ad, there’s actually an animated version of this song that was also created in collaboration with Murakami.
Even when you read the lyrics in Japanese, the track gives off a somewhat dark vibe, but in the collaborative music video with Murakami, it comes across as a very cool song.
Original song
A UNIQLO “Ultra Stretch” series commercial released around fall 2018.
It proposes a “loungewear style” that combines superb comfort with flexible styling.
The visuals convey how comfortable the clothes feel, and since they’re stylish, they seem perfect both as room wear and for quick outings.
An original song is used for the BGM, enhancing the chic and stylish vibe.
