Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Commercial Songs (71–80)
Sorrow Beyond the BoogieSazan Ōrusutāzu
This is a commercial for a bra top that promotes the fact that it can be worn on its own or with a single layer over it outdoors.
In addition to Haruka Ayase and Yumi Kawai, the CM features many female models stylishly wearing the bra top.
It clearly conveys its lightness, convenience, and fashionable appeal.
Minna no UtaSazan Ōrusutāzu
A promotional spot for the bralette featuring Haruka Ayase, who serves as the brand’s image character.
Set to Southern All Stars’ classic 1988 song “Minna no Uta,” it depicts women heading out into the city wearing bralettes.
The lively expressions, refreshing scenery, and the upbeat spirit of the Southern All Stars track are a perfect match.
It’s a commercial that makes you think, “I can’t wait for a summer full of sunshine!”
Ogre Pants
This is a commercial that introduces great Uniqlo deals during Golden Week to make the holidays even more fun.
As two boxes rotate, the featured products and numbers switch, clearly conveying that many items are a bargain.
What really accentuates the value expressed through these simple visuals is a parody version of the well-known children’s song “Oni no Pantsu.” The lyrics describe Uniqlo’s special offers, and the light, catchy rhythm makes the sense of fun really come through.
Relay ~ Forest PoemSazan Ōrusutāzu
This memorable commercial, featuring Haruka Ayase enjoying a game of basketball with soccer player Atsuto Uchida, is an ad for Uniqlo’s classic HEATTECH series.
It showcases people wearing various HEATTECH items, visually conveying how beloved the line is.
While Southern All Stars’ songs are often used in Uniqlo commercials, this one features Relay: Mori no Uta—a ballad whose lyrics express cherishing the groves disappearing from our cities and holding hope for the future.
ROCK AND ROLL HEROKuwata Keisuke
The song “rock’n roll hero,” included on Keisuke Kuwata’s 2002 original album, gives a natural, refreshing feeling that ties in perfectly with UNIQLO’s “Kando Pants” commercial.
It’s said that Kuwata wrote the track with a touch of irony: although he once admired Western rock ’n’ rollers, he ultimately felt he was neither a rock ’n’ roller nor a hero.
The song’s embrace of a natural, unpretentious self conveys a sense of reassurance and warmth.
