Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs

Dear JohnSazan Ōrusutāzu

Dear John

This is a UNIQLO cashmere product commercial themed around “things you should experience in life.” It presents events that enrich life, including both the good and the bad, and it’s a rather lovely ad, isn’t it? The background music is “Dear John” by Southern All Stars, from their 1984 album Let’s Go as Popular Stars.

The song is said to be a tribute to John Lennon of The Beatles.

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Hane Keisuke

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medleyYonezu Kenshi

Kenshi Yonezu – Electric Shock

This is a Uniqlo commercial introducing collaboration T-shirts with Kenshi Yonezu.

Music videos from his past songs play one after another, and T-shirts printed with each single’s cover art are showcased.

The commercial itself is irresistible for fans, and I imagine quite a few of them are thinking, “I want to collect every T-shirt!”

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Hane Keisuke

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SMILE ~Like a Clear, Sunny Sky~Kuwata Keisuke

Keisuke Kuwata “SMILE ~Like a Clear Blue Sky~” Commercial Broadcasters Official Special Movie (Joint Commercial Broadcasters Project ‘Let’s Do It Together’ Support Song)

This commercial shows a grand chorus facing the sun, with people of different generations and genders joining their voices together.

It powerfully conveys human connection while also communicating the sense of unity created by HEATTECH’s warmth.

Emphasizing that unity is Keisuke Kuwata’s song “SMILE ~Harewataru Sora no Yō ni~.” It was the theme song for the joint project “Let’s Do It Together 2020” during the Tokyo Olympics in 2021, and it carries a message of love and hope that brings people together.

Its bright, expansive sound also strongly delivers a cheer pushing listeners forward.

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kappamaki

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Oath to the Morning SunKumaki Anri

Anri Kumaki – [Asahi no Chikai] MV (DVDRip)

A Uniqlo Wide Leg Jeans commercial that feels like a bittersweet drama starring Kenichi Matsuyama and Eriko Sato.

Everything about it somehow tightens your chest, and that rising sense of poignancy is amplified by the CM song, Anri Kumaki’s “Asahi no Chikai” (Vow of the Morning Sun).

Even if you’re feeling great right now, with no worries at all, this is a song packed with a kind of sentimentality that pricks at some unknown place inside you.

Despite the gentle vocals, it makes you think deeply—and it squeezes your heart.

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utatane

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MERRY X’MAS IN SUMMERKUWATA BAND

KUWATA BAND MERRY X’MAS IN SUMMER(PV)

This is a commercial promoting Uniqlo’s AIRism, which lets you really feel cool even in the hot summer.

The striking visual is that snow is falling only around the person wearing it, slightly exaggerating the coolness they’re experiencing.

What emphasizes that coolness in the CM is KUWATA BAND’s “MERRY X’MAS IN SUMMER,” a song released in 1986.

As the title suggests, it portrays a Christmas in summer, and the lyrics convey a curious sense of seasonality.

Both the vocals and the sound have a gentle atmosphere, making it a song that seems to express a relaxed, gentle kind of happiness.

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kappamaki

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