Lovely commercial jingle

Catchy commercial jingles [2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.

It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.

In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.

They’re all tracks that will make you want to ask someone, “Do you know this song?”

Catchy Commercial Jingles [2023] (151–160)

With: “From now on, I only want to meet people I truly connect with — through what’s inside.”

As I amSHISHAMO

Watashi No Mamade

As I amSHISHAMO

with TV commercial: “I only want to meet people who truly match me.” (Through the inner self version) 30 seconds

A commercial for the matching app with built around the theme: “I want to meet someone who looks beyond appearances and specs, who faces my inner self, and with whom I can be myself.” The song Watashi no Mama de by the girls’ band SHISHAMO playing as the BGM perfectly matches that theme.

It feels like it cheers on encounters with people who say, “It’s okay to be your natural, unadorned self.”

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Nissan Kicks: “Electric performance at your feet.”

BREAKTHROUGHSIRUP × Cosmo’s Midnight × Shin Sakiura

BREAKTHROUGH

BREAKTHROUGHSIRUP × Cosmo's Midnight × Shin Sakiura

This commercial begins with a man’s light-footed steps.

In Nissan’s Kicks SUV ad, “Electric Drive in Your Step,” the concept is a car you can use every day as casually as slipping on sneakers.

The song is BREAKTHROUGH by SIRUP × Cosmo’s Midnight × Shin Sakiura, whose breezy rhythm matches the commercial perfectly.

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Asahi Beer ASAHI WHITE BEER “A Moment That Melts Everyone’s Hearts” / “Magic Hour Spent with Friends” / “Magic Hour for Just the Two of Us” / “A Magic Hour You Want to Show Someone” / “A Magic Hour Met by Chance”

PlatinumSano ibuki

Sano ibuki – Platinum (Official Music Video)

PlatinumSano ibuki

There are actually five versions of the Asahi White Beer commercial! Versions like “A Moment That Softens Everyone’s Heart” and “The Magic Hour Spent with Friends,” among others…

Each one has slightly different arrangements, so it might be fun to compare them.

The song used is “Platinum” by Sano Ibuki, and its gentle, calm tone perfectly matches the image of white beer, which is said to have a softer mouthfeel than regular beer.

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UnstoppableSia

Sia – Unstoppable (Official Video – Live from the Nostalgic For The Present Tour)

UnstoppableSia

This song by Australian singer-songwriter Sia, released in 2016, is probably familiar to many people.

That’s because it was featured in a Galaxy S22 Ultra commercial.

The distinctive chorus played in the ad.

The track is included on the album “This Is Acting.” Although she admits there’s a weak side within herself, she hides it and belts out, “No one can stop me!!” The lyrics, which feel like she’s rallying herself, are sure to give courage to many listeners.

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AEON Topvalu “Magic Nuts Recipe” Version

Can’t stopSunny Sunny

Can't stop

Can't stopSunny Sunny

This content introduces various recipes using Topvalu’s “magic nuts.” Because the ways of incorporating them are simple—like sprinkling or mixing—you can really sense how easy they are to use casually.

The scenes of people smiling as they eat dishes with “magic nuts” also effectively convey how delicious they are.

Sunny Sunny’s “Toman’nai” is used as the commercial song, and its bouncy rhythm creates a fun atmosphere that seems to highlight how everyday life becomes more colorful.

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McDonald’s Samurai Mac “Forge Your Own Path” Version

20TH CENTURY BOYT-REX

20TH CENTURY BOY

20TH CENTURY BOYT-REX

A Samurai Mac commercial with the tagline “Forge the path you want to take.” Masato Sakai’s intensity and Karin Fujiyoshi’s cool composure are strikingly contrasting, making it feel like a trailer for a big-budget film.

The BGM, T.

Rex’s “20th Century Boy,” is a monumental anthem of glam rock—if you haven’t heard it yet, you definitely should.

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Catchy Commercial Songs [2023] (161–170)

Galaxy Z Flip5 “Now, toward freedom” Version

Don’t Cha ft. Busta RhymesThe Pussycat Dolls

The Pussycat Dolls – Don’t Cha (Official Music Video) ft. Busta Rhymes

Don't Cha ft. Busta RhymesThe Pussycat Dolls

Galaxy Z Flip5: Join the flip side. Come on, to the freer side. | Samsung

In the Galaxy Z Flip5 commercial titled “Now, Toward Freedom,” it’s highlighted that “With the Galaxy Z Flip5, you can even do things like this!!,” showcasing capabilities that weren’t possible with previous smartphones.

The stylish visuals are accompanied by a high-sense BGM: an arranged version of “Don’t Cha ft.

Busta Rhymes” by The Pussycat Dolls.

The mood differs greatly from the original track, giving a more refined impression.

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