Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
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- Memorable Commercials [December 2024]
Catchy Commercial Songs [2023] (161–170)
‘Doll’s Dream and Awakening’ Part 2: ‘In the Midst of a Dream’Theodor Oesten
This commercial, which begins with the familiar jingle that plays when bath water finishes heating, showcases Noritz’s water heater sterilization capabilities to the fullest.
You can really sense their dedication to ensuring you can bathe with peace of mind.
The music that plays from the very beginning is the second part, “Dreaming,” from Theodor Oesten’s Doll’s Dream and Awakening.
Hearing this well-known melody performed with the rich timbres of piano and orchestra gives it a whole new impression!
Let’s go see (someone).UA
Speaking of summer vacation, it’s the perfect time for going home or traveling, and I imagine many people plan trips just to go see someone.
This commercial embodies JR East’s wish to support people who go to meet others.
You can really feel human connections in elements like Kento Kaku’s expression as he gazes out the train window and the joyful faces of those reunited.
The CM song is UA’s “Ai ni Ikou” (“Let’s Go See Each Other”).
Its brilliant sound, incorporating brass instruments, and the resounding vocals vividly evoke the excitement and joy of being able to meet.
TokimekiVaundy
This commercial depicts a Toyota Corolla Cross speeding through a near-futuristic city bathed in light.
The way it drives straight on, illuminated by the lively lights, evokes an image of supporting individuality and hope.
The song used is Vaundy’s “Tokimeki,” whose happy sound leaves an impression and amplifies the energetic vibe of the CM.
ZEROVaundy
A commercial featuring singer-songwriter Vaundy, popular especially among young people, promoting Spotify’s appeal of letting you listen to your favorite music anytime, together with his 2023 release “ZERO.” Set to a grand, rock-inflected sound, it depicts a man’s feelings before getting on a roller coaster.
With a serious expression, he puts on his earphones—conveying the idea that listening to music on Spotify boosts his energy.
The footage of him, now resolved, boarding the roller coaster pairs perfectly with the lyrics that encourage taking a step forward while facing a range of emotions.
mabatakiVaundy
Among NTT Docomo’s commercials, the Youth Support Movie series is especially popular.
In the version released in the summer of 2023, each person answers the question, “What did you leave undone in your high school life during the COVID-19 pandemic?” by naming something they wanted to do but couldn’t—and then they go and do it.
The smiles of the young people featured are dazzling, and every scene in the ad radiates pure youth.
It’s a commercial that warms your heart just by watching it.
The BGM features singer-songwriter Vaundy’s “mabataki.” The lyrics, which calmly speak of a world full of compassion, are striking and deeply moving.
Sweet RainWOLF HOWL HARMONY
This is the commercial for Nagashima Resort’s Jumbo Seawater Pool for fiscal year 2023.
How about heading out during the hot summer with friends, a partner, or family? The CM song features the debut track “Sweet Rain” by the vocal-rap group WOLF HOWL HARMONY.
primary colorsYOASOBI
The NTT Docomo commercial “ahamo Showtime,” featuring Nana Mori and Fūju Kamio.
In it, products are introduced one after another, accompanied by YOASOBI’s ‘Sangenshoku.’ The exhilarating, fast-paced sound and rhyming lyrics are addictive.
The lyrics also tell a wonderful story, beginning with a long-awaited reunion and following the pair until they part ways again.
It really sparks the imagination about the protagonists’ past and what happens to them afterward.
