Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
- Memorable Commercials [2023]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles [2024]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Memorable Commercials [2019]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy Commercial Songs [2023] (161–170)
summertimecinnamons × evening cinema
The pop song “summertime,” which evokes a summery vibe, became a hot topic on TikTok and gained popularity for its catchy chorus that sticks in your head.
Born from a collaboration between cinnamons and evening cinema, the track features a refreshing melody that really lingers.
In the “Romance” edition of DMM TELLER, a chat-style novel series starring Kanna Hashimoto, the song is used in a love story set against a summer backdrop, enhancing the summery mood and the exhilaration of summer romance.
The lyrics depict the feelings of a woman who longs for love in the hot season, giving the song a charm that makes you want to listen to it over and over.
I say byeimase
In the GLOBAL WORK commercial featuring Tsubasa Honda, titled “Utsukushi Silhouette Pants: You Can’t Go Wrong — Tapered or Wide,” she appears in autumn-inspired styling.
The background music uses a gentle track by singer-songwriter imase.
The lyrics, which can be interpreted as expressing a bittersweet love, perfectly suit the autumn vibe.
Combined with the stylish production and vocal work, the song pairs beautifully with the chic visuals of the commercial.
NIGHT DANCER (English Ver.)imase
YouTube Premium is a subscription service loved by many music fans.
The song featured in its commercial, “Bundle your subscriptions with YouTube! imase,” is NIGHT DANCER (English Ver.).
It’s the English version of the song of the same name released by imase that became a huge hit.
The ultra-high-tone vocals and native-like English pronunciation are captivating.
If you’ve heard the Japanese version, be sure to give this one a listen too.
the 10 o’clock directionsumika
This commercial introduces Under Armour shoes sold at ABC-Mart, featuring a charming, school-based production full of youthful energy.
It depicts the transition from the end of classes to the start of club activities, showing members of the dance club joyfully dancing alongside the message, “Because we love it, we dance.” The background music is “10-ji no Hōgaku” by the rock band sumika.
The lyrics, which describe setting off toward the direction you want to go, are striking and make it an uplifting anthem that evokes the spirit of youth.
As my longing desiresyama × Kitanitatsuya
This is a song featured in the commercial for the KONA electric vehicle released by the South Korean automaker Hyundai.
It’s performed by singer-songwriters yama and Tatsuya Kitani.
As a collaboration between two artists who are popular among young people as hitmakers of the Reiwa era, the track has been drawing attention among music fans.
The call-and-response by the male and female twin vocals is striking, and the exhilarating sense of speed makes it a perfect fit for a car commercial.
Looking at the lyrics about “longing,” which also appears in the title, will likely remind you of your original aspirations.
A Naked Heartaimyon
Naked Heart, the massive hit song sung by Aimyon.
It’s featured in Suntory BOSS’s commercial “Alien Jones: The Usual Vending Machine.” In it, Koji Yakusho plays a human who is saddened when his beloved vending machine is removed.
It’s interesting how the ad pairs a rather surreal story with a moving ballad.
As for the song itself, it’s a ballad about unrequited love, so I hope you’ll take your time and listen to it.
Its heartrending lyrics will tighten your chest.
I’ll wait.amin
Cafés where you can savor the retro charm of the Showa era are popular even among younger people, aren’t they? Perfectly matching that demand is this new McDonald’s commercial series “Kissa Mac,” specifically the spot titled “Meeting Up at ‘Kissa Mac.’” Sota Nakajima from FANTASTICS from EXILE TRIBE appears in it, playing the role of someone waiting to meet inside the shop while enjoying items from “Kissa Mac.” The visuals deliver a wonderfully nostalgic mood that fits the theme.
Enhancing that Showa-era atmosphere even further is the CM song: a cover of the classic Showa kayō hit “Matsu Wa” by the duo Amin—known in part for featuring Takako Okamura—sung here by Nakajima himself.
For Nakajima, it’s a hit from long before he was born, and fans his age or even younger will likely find it refreshingly new.
