Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
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- Memorable Commercials [December 2024]
Catchy Commercial Songs [2023] (161–170)
California coconutskururi
The Koikeya commercial featuring Quruli’s single “California coconuts.” It opens with a scene of a young man played by Ryusei Yokohama helping with the potato harvest in Hokkaido.
The grandeur of the natural scenery on screen, combined with the song’s unadorned, straightforward rock sound, conveys a sense of confidence in the ingredients.
A flower for a monmezutto mayonaka de ii no ni.
There are probably many people for whom YouTube has become a full part of daily life.
This YouTube Premium commercial is perfect for those people, introducing the features of the Premium service.
It showcases convenient ways to enjoy plenty of songs and videos.
The CM song is “Hanaichi Monme” by Zutto Mayonaka de Iinoni.
It’s a cool track with an impressively funky groove.
Catchy Commercial Jingles [2023] (171–180)
ciderchitahenrii
This is a JAL commercial encouraging travel to Kumejima in Okinawa.
The title displayed at the beginning, “Shīzatu Uttū,” means “Senior and Junior,” and it tells a love story about a senior girl who is leaving for Australia and a junior boy who has feelings for her.
The beautiful sea and island scenery add a refreshing, youthful vibe.
The background music is the song “Cider” by Chita Henry—a summer track that pairs driving guitar rock with nostalgic lyrics.
Stellar Tombstoneyanaginagi×maeda jun
This is a commercial introducing a campaign celebrating the 500th day since the release of the game Heaven Burns Red.
In June, Mari Satsuki and Chizuko Oshima appear in classic wedding attire; not only their expressions but also the movement of their dresses is beautiful.
The game’s boss battle BGM, Hoshi no Bohyo (Gravemarker of the Stars), is used as the CM song.
It’s a track that emphasizes determination to move forward and a sense of momentum.
Strong Wind Slicked-Back Hair feat. Utautai Yukiyukopi
All of Nissin’s recent commercials are so impactful, aren’t they? This “Eat Seafood in Summer” spot is also somehow heartwarming.
The parody of Yukobi’s “Gale Force All Back feat.
Utaai Yuki,” which flows like a spell, sticks in your head forever.
The original song keeps singing about “hair getting slicked straight back by an overly strong headwind.” It’s a mysterious track that makes you want to hum it like an addiction!
Strong Wind Slicked-Back (feat. Kaai Yuki)yukopi
This Nissin Cup Noodles commercial—“Summer? Slurp Seafood.”—really sticks in your ears and eyes.
It sets the idea that cup noodles don’t sell well in the summer to a parody of Vocaloid producer Yukopi’s ‘Gale Headwind (Strong Wind All Back).’ If the ad caught your attention, be sure to listen to the original track too!
Beautifulyuzu
This song is the cheer anthem that Yuzu—who have produced numerous hit songs—released in 2023.
Some of you may have heard it in Nippon Life’s commercial supporting the Basketball World Cup held in 2023.
As the title suggests, it declares that “the act of not giving up is beautiful,” and its lyrics about pushing forward together with your teammates are sure to move you.
While the lyrics are warm and uplifting, the track itself incorporates EDM-style synth sounds and builds a high-energy mood—be sure to listen with that contrast in mind.