Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
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- Memorable Commercials [2019]
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- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy Commercial Songs [2023] (161–170)
primary colorsYOASOBI
Titled “ahamo Showtime,” this spot features actress Nana Mori and actor Fūju Kamio presenting the Galaxy Z Flip5 in a stage-show style.
It also introduces ahamo, NTT Docomo’s value-priced plan.
The commercial’s song is “Sangenshoku,” now a staple of ahamo’s ads.
With a theme of friendship that stays connected even when apart, be sure to listen while reading the lyrics.
I won’t give you a smile.ano
Featuring Ano, who is often seen as not being comfortable with big smiles, this McDonald’s commercial conveys that even people who aren’t good at smiling can work in their own way.
While it’s not a beaming grin, the subtle smile that suggests the joy of being able to work without losing one’s individuality is striking.
It’s also unique that the McDonald’s commercial song—usually strongly associated with smiles—is titled “I Won’t Give You a Smile” under the artist name ano.
Catchy Commercial Jingles [2023] (171–180)
Ultramarine Eulogybokula.
A motivating commercial from Kawaijuku, “2024 Enrollment Starts in January.” In the ad, set to Bokula.’s song Gunjo Oka, students express their resolve toward university entrance exams.
If you pay attention to the lyrics, you’ll likely find courage there as well.
summertimecinnamons × evening cinema
The pop song “summertime,” which evokes a summery vibe, became a hot topic on TikTok and gained popularity for its catchy chorus that sticks in your head.
Born from a collaboration between cinnamons and evening cinema, the track features a refreshing melody that really lingers.
In the “Romance” edition of DMM TELLER, a chat-style novel series starring Kanna Hashimoto, the song is used in a love story set against a summer backdrop, enhancing the summery mood and the exhilaration of summer romance.
The lyrics depict the feelings of a woman who longs for love in the hot season, giving the song a charm that makes you want to listen to it over and over.
I say byeimase
In the GLOBAL WORK commercial featuring Tsubasa Honda, titled “Utsukushi Silhouette Pants: You Can’t Go Wrong — Tapered or Wide,” she appears in autumn-inspired styling.
The background music uses a gentle track by singer-songwriter imase.
The lyrics, which can be interpreted as expressing a bittersweet love, perfectly suit the autumn vibe.
Combined with the stylish production and vocal work, the song pairs beautifully with the chic visuals of the commercial.
NIGHT DANCER (English Ver.)imase
YouTube Premium is a subscription service loved by many music fans.
The song featured in its commercial, “Bundle your subscriptions with YouTube! imase,” is NIGHT DANCER (English Ver.).
It’s the English version of the song of the same name released by imase that became a huge hit.
The ultra-high-tone vocals and native-like English pronunciation are captivating.
If you’ve heard the Japanese version, be sure to give this one a listen too.
the 10 o’clock directionsumika
This commercial introduces Under Armour shoes sold at ABC-Mart, featuring a charming, school-based production full of youthful energy.
It depicts the transition from the end of classes to the start of club activities, showing members of the dance club joyfully dancing alongside the message, “Because we love it, we dance.” The background music is “10-ji no Hōgaku” by the rock band sumika.
The lyrics, which describe setting off toward the direction you want to go, are striking and make it an uplifting anthem that evokes the spirit of youth.