Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
- Memorable Commercials [2023]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles [2024]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Memorable Commercials [2019]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy Commercial Jingles [2023] (171–180)
Guggo!Urufuruzu
The Duskin commercial, now well-known as a series of ads, features Shunsuke Kazama and Yuri playing a married couple.
In the “Mop: New Life and Can’t Help but Mop” version, you can see that their family has grown.
The CM song is Ulfuls’ “Guggo!” Despite its powerful vocals, the song has a soft, heartwarming feel that matches the commercial perfectly.
Love comes slowly, little by little.Sazan Ōrusutāzu
A commercial for UNIQLO’s autumn/winter staple, Merino Wool.
Set in a calm, cozy café, it features Haruka Ayase, Kasumi Ishikawa, and Kohei Matsushita each spending their own time.
They’re all wearing Merino Wool items, and their sophisticated styling is truly appealing.
The background music is Southern All Stars’ “Ai wa Slow ni Chottozutsu,” and its slow-tempo ballad pairs perfectly with the commercial’s visuals, which center on the theme of happiness.
YearningSazan Ōrusutāzu
This is a commercial introducing UNIQLO’s fall/winter 2023 cold-weather items, shown along with how they look when worn.
The catchphrase “Winter gets lighter” is striking, highlighting the balance between warmth performance and a lightweight feel that doesn’t interfere with daily life.
The song used is Southern All Stars’ “Bojo (Yearning),” whose gentle, warm sound and vocals effectively emphasize the coziness of the cold-weather items.
Bon-giri Love SongSazan Ōrusutāzu
In the commercial for Daiichikosho’s DAM 2023 Special Project, they collaborate with Southern All Stars to exclusively release the official video for “Bongiri Koika” starting August 1.
This song is the first single in a trilogy that Southern All Stars, celebrating their 45th anniversary, is releasing in 2023.
Please, Time MachineSadisutikku Mika Bando
This is a commercial for Oi Ocha Catechin Green Tea, released by Ito En’s flagship brand Oi Ocha, focusing on cholesterol and body fat care.
Amazingly, the woman appearing in the commercial is said to be AI-generated.
It looks so natural that many people might not have noticed until they were told.
The BGM uses Sadistic Mika Band’s “Time Machine ni Onegai.” Released in 1974, the song is characterized by its refreshing melody line.
Catchy TV Commercial Songs [2023] (181–190)
Trap GirlJenīhai
This is a commercial introducing the world and story of the original drama “Truck Girl,” distributed on FOD.
It comically depicts the everyday life of a female truck driver played by Sakura Endo and her companions.
The song used in the commercial is “Trap Girl” by Genie High, which is also the theme song, and its gently floating, laid-back sound leaves a strong impression.
The relaxed vibe of the music also conveys that the drama cherishes the quiet, everyday moments.
Beautiful finsupittsu
Detective Conan is a beloved national anime in Japan, and its theatrical films are hugely popular with people of all ages.
In the film released in April 2023, Detective Conan: Black Iron Submarine, it also made waves because the theme song was done by none other than Spitz.
This is the “Conan SIDE” version of a collaboration commercial between Spotify and Detective Conan: Black Iron Submarine, featuring Spitz’s song Utsukushii Hire (Beautiful Fin) as the BGM—making it an irresistible clip for fans of both.
