Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
- Memorable Commercials [2023]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles [2024]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Memorable Commercials [2019]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy TV Commercial Songs [2023] (181–190)
Small kiwi, big power.Zesupuri Kiui Burazāzu
This commercial highlights the nutrients found in Zespri kiwifruit and conveys a desire for many different people to learn about kiwis.
As the title “Small Kiwi, Big Power” suggests, even a small kiwi is packed with a variety of nutrients, and consistently consuming them can become a great source of strength—an idea that’s powerfully expressed.
The theme song, performed by the Kiwi Brothers mascot characters and other fruits, shares the same title as the commercial and conveys their feelings toward kiwifruit.
The song strongly affirms and supports people who are mindful of their health in daily life, expressing a wish for those very people to discover kiwis and a determination to help them.
The Kiwi Brothers’ strong, future-looking expressions are also a notable highlight.
It’s like a kaleidoscope.Tesura wa nakanai.
In the Satsumaya fishcake commercial that has aired since July 2023, footage from the music festival WALK INN FES! held in Kagoshima Prefecture is shown.
While the video captures the festival’s lively atmosphere, an interview with the event’s organizer, Taichi Noma, plays in the background, in which he shares his thoughts about the music festival.
Sparkle DancerFurederikku
The I Am a Boat Racer commercial ‘Why Aim to Be a Boat Racer: Oulin’s Case.’ The ad features the popular entertainer Oulin, known for her cute persona, and uses Frederic’s ‘Sparkle Dancer’ as the background music.
Hungry PrideMakishimamu Za Horumon
A mysterious world unfolds, led by comedian Kiyakko Tsubaki and the comedy troupe Kyūton.
As usual, each member strikes poses while spinning round and round.
The intense background music is Maximum the Hormone’s “Hungry Pride.” The track hasn’t been officially released as audio yet, so if you’re curious, be sure to check it out.
mixMarushii
Marcy is a three-piece rock band.
Their song “Mix” has been making waves after being chosen as the theme for a reality dating show and as a Google Pixel commercial track.
The commercial stars Sota Uemura and portrays a summer romance.
Meanwhile, the lyrics depict happy moments spent with a loved one, making it a perfect fit for the story.
If you love feel-good love songs, give it a listen now! Also, the drama-style music video is getting a lot of buzz, so don’t miss it.
SummerHisaishi Joe
This commercial introduces Kirin’s initiatives to support health and children, featuring interviews with the employees in charge and with parents raising kids.
It clearly conveys what specific efforts are being made and the stories behind these activities.
The background music uses Joe Hisaishi’s signature piece “Summer,” giving the commercial a pure, refreshing feel.
Seikai-chan and Kafu-chan’s Errand CapriccioMinami no Minami
This is a SoftBank commercial introducing a “god-tier fast-charging” smartphone that charges faster than ever.
The ad features Maika Sasaki from the idol group =LOVE and Hitomi Suzuki from ≠ME.
Just before heading out, Suzuki realizes her phone has no battery, but the spot highlights the charging speed by showing it fully charge while she dances.
The background music is the Vocaloid track “Seikai-chan and Kafu-chan’s Errand Rhapsody,” produced by Minami no Minami, which pairs perfectly with the visuals and concept.
The song has a brisk, bustling tempo and an adorably charming vibe.