Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
- Memorable Commercials [2023]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles [2024]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Memorable Commercials [2019]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy TV Commercial Songs [2023] (181–190)
Strong Wind Slicked-Back Hair feat. Utautai Yukiyukopi
All of Nissin’s recent commercials are so impactful, aren’t they? This “Eat Seafood in Summer” spot is also somehow heartwarming.
The parody of Yukobi’s “Gale Force All Back feat.
Utaai Yuki,” which flows like a spell, sticks in your head forever.
The original song keeps singing about “hair getting slicked straight back by an overly strong headwind.” It’s a mysterious track that makes you want to hum it like an addiction!
Strong Wind Slicked-Back (feat. Kaai Yuki)yukopi
This Nissin Cup Noodles commercial—“Summer? Slurp Seafood.”—really sticks in your ears and eyes.
It sets the idea that cup noodles don’t sell well in the summer to a parody of Vocaloid producer Yukopi’s ‘Gale Headwind (Strong Wind All Back).’ If the ad caught your attention, be sure to listen to the original track too!
Beautifulyuzu
This song is the cheer anthem that Yuzu—who have produced numerous hit songs—released in 2023.
Some of you may have heard it in Nippon Life’s commercial supporting the Basketball World Cup held in 2023.
As the title suggests, it declares that “the act of not giving up is beautiful,” and its lyrics about pushing forward together with your teammates are sure to move you.
While the lyrics are warm and uplifting, the track itself incorporates EDM-style synth sounds and builds a high-energy mood—be sure to listen with that contrast in mind.
Guggo!Urufuruzu
The Duskin commercial, now well-known as a series of ads, features Shunsuke Kazama and Yuri playing a married couple.
In the “Mop: New Life and Can’t Help but Mop” version, you can see that their family has grown.
The CM song is Ulfuls’ “Guggo!” Despite its powerful vocals, the song has a soft, heartwarming feel that matches the commercial perfectly.
Relay ~ Forest PoemSazan Ōrusutāzu
This commercial introduces the appeal of Uniqlo’s HEATTECH through a wintry landscape.
By showing the characters properly wearing HEATTECH, it conveys how it helps you enjoy the winter season.
The comedic twist where the polar bears who come to pick up Haruka Ayase transform into Southern All Stars is also memorable.
Southern All Stars’ “Relay ~ Mori no Uta” is used as the commercial song, and its gentle rhythm evokes the warmth you feel when wearing HEATTECH.
Love comes slowly, little by little.Sazan Ōrusutāzu
A commercial for UNIQLO’s autumn/winter staple, Merino Wool.
Set in a calm, cozy café, it features Haruka Ayase, Kasumi Ishikawa, and Kohei Matsushita each spending their own time.
They’re all wearing Merino Wool items, and their sophisticated styling is truly appealing.
The background music is Southern All Stars’ “Ai wa Slow ni Chottozutsu,” and its slow-tempo ballad pairs perfectly with the commercial’s visuals, which center on the theme of happiness.
YearningSazan Ōrusutāzu
This is a commercial introducing UNIQLO’s fall/winter 2023 cold-weather items, shown along with how they look when worn.
The catchphrase “Winter gets lighter” is striking, highlighting the balance between warmth performance and a lightweight feel that doesn’t interfere with daily life.
The song used is Southern All Stars’ “Bojo (Yearning),” whose gentle, warm sound and vocals effectively emphasize the coziness of the cold-weather items.