Catchy commercial jingles [2023]
For some reason, we find ourselves humming the latest commercial jingles at the most random moments, don’t we? In 2023, a steady stream of catchy tunes has been released, and whenever we’re watching TV, we can’t help but stop and listen.
It’s fascinating how not just the product, but the melody and lyrics end up etched in our memories.
In this article, we’ll introduce CM songs that you can’t help but hum at home or out on the town.
They’re all tracks that will make you want to ask someone, “Do you know this song?”
- Memorable Commercials [2023]
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles [2024]
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Memorable Commercials [2019]
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Memorable Commercials [2017]
- Catchy Commercial Jingles [March 2025]
- Memorable Commercials [2021]
- Memorable Commercials [January 2024]
- Memorable Commercials [December 2024]
Catchy TV Commercial Songs [2023] (181–190)
Bon-giri Love SongSazan Ōrusutāzu


In the commercial for Daiichikosho’s DAM 2023 Special Project, they collaborate with Southern All Stars to exclusively release the official video for “Bongiri Koika” starting August 1.
This song is the first single in a trilogy that Southern All Stars, celebrating their 45th anniversary, is releasing in 2023.
Catchy Commercial Songs [2023] (191–200)
Please, Time MachineSadisutikku Mika Bando

This is a commercial for Oi Ocha Catechin Green Tea, released by Ito En’s flagship brand Oi Ocha, focusing on cholesterol and body fat care.
Amazingly, the woman appearing in the commercial is said to be AI-generated.
It looks so natural that many people might not have noticed until they were told.
The BGM uses Sadistic Mika Band’s “Time Machine ni Onegai.” Released in 1974, the song is characterized by its refreshing melody line.
Trap GirlJenīhai


This is a commercial introducing the world and story of the original drama “Truck Girl,” distributed on FOD.
It comically depicts the everyday life of a female truck driver played by Sakura Endo and her companions.
The song used in the commercial is “Trap Girl” by Genie High, which is also the theme song, and its gently floating, laid-back sound leaves a strong impression.
The relaxed vibe of the music also conveys that the drama cherishes the quiet, everyday moments.
Beautiful finsupittsu


Detective Conan is a beloved national anime in Japan, and its theatrical films are hugely popular with people of all ages.
In the film released in April 2023, Detective Conan: Black Iron Submarine, it also made waves because the theme song was done by none other than Spitz.
This is the “Conan SIDE” version of a collaboration commercial between Spotify and Detective Conan: Black Iron Submarine, featuring Spitz’s song Utsukushii Hire (Beautiful Fin) as the BGM—making it an irresistible clip for fans of both.
Small kiwi, big power.Zesupuri Kiui Burazāzu


This commercial highlights the nutrients found in Zespri kiwifruit and conveys a desire for many different people to learn about kiwis.
As the title “Small Kiwi, Big Power” suggests, even a small kiwi is packed with a variety of nutrients, and consistently consuming them can become a great source of strength—an idea that’s powerfully expressed.
The theme song, performed by the Kiwi Brothers mascot characters and other fruits, shares the same title as the commercial and conveys their feelings toward kiwifruit.
The song strongly affirms and supports people who are mindful of their health in daily life, expressing a wish for those very people to discover kiwis and a determination to help them.
The Kiwi Brothers’ strong, future-looking expressions are also a notable highlight.
It’s like a kaleidoscope.Tesura wa nakanai.


In the Satsumaya fishcake commercial that has aired since July 2023, footage from the music festival WALK INN FES! held in Kagoshima Prefecture is shown.
While the video captures the festival’s lively atmosphere, an interview with the event’s organizer, Taichi Noma, plays in the background, in which he shares his thoughts about the music festival.
Sparkle DancerFurederikku

The I Am a Boat Racer commercial ‘Why Aim to Be a Boat Racer: Oulin’s Case.’ The ad features the popular entertainer Oulin, known for her cute persona, and uses Frederic’s ‘Sparkle Dancer’ as the background music.


