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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Cosmetics Commercial Roundup: Captivating Beauty in Visually Stunning Cosmetics Ads (161–170)

KOSÉ Cosmeport Suncut “Sports: All-Gender” Version / “Sports: All-Generation” VersionRan Takahashi

This commercial showcases how effective and easy-to-use KOSÉ’s Suncut is through volleyball scenes featuring Ran Takahashi.

It clearly conveys that it doesn’t come off with sweat, isn’t sticky, and provides solid UV protection, while also emphasizing that it’s suitable for all genders and ages.

The dynamic action makes it clear that it doesn’t interfere with movement.

Kanebo “KANEBO Rouge Star Breathe Movie” VersionSena Nakajima

KANEBO ROUGE STAR BREATHE MOVIE

This is an introductory commercial for Kanebo’s lipstick, Rouge Star Breeze.

Sena Nakajima appears against a predominantly red backdrop, and there’s a scene of her applying the lipstick.

The narration adds that it creates more natural, vibrant-looking lips, resulting in a sophisticated commercial that effectively conveys the product’s appeal.

Compilation of cosmetic commercials. Captivating beauty in cosmetic ads (171–180)

FANCL Inside Out Beauty: Lifelong Vitality and Beauty

Inside Out Beauty: 'A Lifetime of Wellness and Beauty' 60-Second Version

The line “Life is longer after you become an adult” is particularly striking in this commercial, which promotes FANCL’s inside-and-out care.

It tells us that inside-and-out care is essential to maintain the lifelong well-being and beauty of our mind, body, and skin.

The background music features Humbert Humbert’s “Isshomono no Watashi,” written specifically for this CM.

Its calm tone perfectly matches the mood of the commercial and truly soothes the heart as you listen.

The warm lyrics are captivating and may inspire you to reflect on your own outlook on life.

HARIAS Medicated Cushion Foundation: ‘I want to meet the best you.’ EditionIMP.

"HARIAS" TV commercial: "I Want to Meet the Best You." 30 sec

This is the “I want to meet the best you.” version of the HARIAS skincare-focused cosmetics brand commercial featuring members of IMP.

The ad showcases successive cuts highlighting each member, making it irresistible for fans.

In the background, their 2024 release “Masquerade” is used.

The lyrics, which evoke a sweet, mature romance, are striking, and the song itself is sophisticated, calm, and undeniably cool.

CHANEL「THE NEW CAMÉLIA FUTURA MAKEUP COLLECTION」Kim Minji (NJZ)

THE NEW CAMÉLIA FUTURA MAKEUP COLLECTION

Introducing CHANEL’s new CAMÉLIA FUTURA—this commercial shows the kind of look you can achieve with it.

Against a backdrop of softly unfurling flowers, we follow Kim Minji’s expressions, moving from a serious gaze to a powerful sense of confidence.

The music that further accentuates the gentle visuals highlighting this makeup is the “Flower Duet.” The operatic vocals layered over a grand orchestral arrangement are striking, and the powerfully beautiful singing conveys an emotion akin to hope.

In conclusion

We’ve put together an all-at-once showcase of songs used in cosmetics commercials, organized by manufacturer. A variety of tracks were selected to match each brand’s image and product target audience. From cool-sounding Western music to friendly J-pop, as well as original songs that effectively convey each maker’s worldview, we hope you found the track you’ve heard on TV and were curious about.