Lovely commercial jingle

[Heartwarming] Moving CM songs. Popular commercial songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

A wide variety of songs are used in TV commercials.

From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.

In this article, we’ll focus on CM songs that are especially moving!

We’ve collected mainly ballads with beautiful lyrics.

If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.

[Heartwarming] Moving commercial songs. Popular commercial tunes (141–150)

NTT Docomo Vaundy × Docomo Youth Support Movie “#Youth Time Trip” / BOSS CAFFEINE ‘You Awake? Time Signal’ Version

mabatakiVaundy

mabataki / Vaundy：MUSIC VIDEO

mabatakiVaundy

The globally acclaimed singer Vaundy has drawn a lot of attention.

His song “mabataki” is featured in two commercials.

One is for the Docomo Youth Support Movie; its coming-of-age story pairs perfectly with his refreshing vocals.

The second is for BOSS CAFFEINE, a commercial themed around waking up, which ties in with the song’s eye-focused lyrics.

The fact that the track fits a variety of situations may be one reason it’s so beloved.

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Spotify “Detective Conan: The Million-dollar Star of Goryokaku (Michishirube)” Version

Mutual loveaiko

aiko - “Mutual Love” MV Teaser

Mutual loveaiko

This is a Spotify commercial announcing the release of collaboration content for the film Detective Conan: The Million-dollar Pentagram.

In the ad, Conan, having put Kogoro Mouri to sleep, plays the theme song “Soshisouai” by aiko for Kaito Kid and Heiji Hattori.

When Heiji asks how this relates to the case, Conan replies, “I just wanted you to listen,” a humorous touch that’s also a highlight of the spot.

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Chuo-Nihon Land & Building BAUS “Let’s Live with Care” Edition

morning glorykururi

The BAUS housing brand commercial featuring Ai Hashimoto feels like a serial drama, and I can’t help but get drawn in.

Watching this ad makes me realize that living vibrantly and true to yourself is really the foundation of enjoying life.

Playing in this warm, heartfelt commercial is Quruli’s “Asagao.” “The more you try to forget someone you’ve parted with, the less you can forget them”—that bittersweet feeling is gently wrapped by the morning glory.

Ending all those emotions with a morning glory—what irresistibly clever lyrics! With its warm melody, Quruli always grabs our hearts, doesn’t it?

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Taki no namida pin ku

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Leverages Medical Care: Levwell “Turn the days up to today into strength”

Letter to YouSuga Shikao

This work is characterized by a memorable melody and relatable lyrics.

Suga Shikao’s gentle vocals deliver a warm and moving experience to listeners.

Released as a digital single in June 2024, it is also included on the album “Acoustic Soul 2014–2024.” The song was featured in a Lebawell commercial, gaining attention alongside a touching video starring the actor Nao.

It’s a recommended track for those feeling worn out by daily life or wanting to express gratitude to someone important.

As a culmination of Suga Shikao’s ten years of musical activity, this song is sure to stay close to your heart.

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Coca-Cola Kocha Kaden “A Moment to Unwind: Spring” Edition

poolemakaroni enpitsu

This commercial centers on small, everyday acts of thoughtfulness toward others, conveying scenes where hearts connect and gentle feelings come through.

By placing Kōchakaden alongside these considerate moments, it clearly emphasizes the gentle flavor within a gentle landscape.

Another key point is the use of Macaroni Enpitsu’s “poole,” whose relaxed rhythm seems to further highlight the tenderness of the visuals.

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