[Heartwarming] Moving CM songs. Popular commercial songs
A wide variety of songs are used in TV commercials.
From upbeat, catchy tunes to stylish and cool tracks, the mood of the music varies depending on what each commercial wants to convey and the target audience.
In this article, we’ll focus on CM songs that are especially moving!
We’ve collected mainly ballads with beautiful lyrics.
If there’s a touching song you heard in a commercial that stuck with you, try looking for it here.
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[Heartwarming] Moving commercial songs. Popular commercial tunes (141–150)
Before our feelings overlap…Hirai Ken
In this commercial for the Corolla Fielder, which features a boy co-starring with Ken Hirai, the boy hums Hirai’s song “Omoi ga Kasanaru Sono Mae ni,” and then Hirai appears.
After they get in a car together and change locations, Hirai continues singing the song—an impressively dramatic development.
Even now, it’s a wonderful commercial that moves the heart.
Transparent mapSaitō Kazuyoshi
It’s a commercial that begins with the phrase “To me, a home is…” and features Yu Aoi observing various floor plans and the lives of the people who live in them.
It highlights how each layout reflects what people seek in a home and encapsulates their outlook on life.
The heartwarming CM uses as its BGM “Transparent Map,” an original song written for the commercial in 2025.
Kazuyoshi Saito said that after seeing the storyboard, he “wrote the lyrics with the image of getting married and the family growing.”
every dayYonezu Kenshi
This commercial highlights the importance of taking time to relax by portraying hardworking individuals played by Osamu Mukai and Yuki Kawamura.
The way Georgia blends seamlessly into everyday life conveys a wish for people to enjoy it casually and a desire to support their relaxation time.
Kenshi Yonezu’s CM song, “Mainichi” (“Every Day”), with its light rhythm, also clearly communicates the importance of breaks and relaxation.
Eternal BlueHitsuji Bungaku
A tie-in song by the three-piece rock band Hitsujibungaku that’s been making waves is NTT Docomo’s “Docomo Seishun-wari” iPhone commercial, The Unshakable Youth edition.
The ad’s story features director Muro Tsuyoshi filming scenes of Hikaru Takahashi’s youth.
The song Eternal Blue speaks for both the joy of those youthful days and the sadness of their end.
The commercial has many scenes of her running, and the music matches with a sense of speed and exhilaration.
If you dive into the lyrics, you’ll likely enjoy the commercial’s world even more.
Seeds of LifeKanno Yōko
The world-renowned music producer Yoko Kanno.
Her piano piece “Seeds of Life” has long been beloved as the background music for Cosmo Oil’s commercial series.
The “Trajectory of Growth” version is crafted to look back on Cosmo Oil’s journey to date in harmony with the beautiful tones.
The gentle mood of the piece and the commercial’s worldview are a perfect match.
It also runs a bit longer than a typical TV commercial, allowing you to savor the music at leisure.