[Heartwarming] Moving CM songs. Popular commercial songs

sunshineFujihara Sakura

TOSOH’s commercial “Chemistry is a Cheer: Lifetime” is really good.

I think some people will be moved to tears by the narration that says, “It’s okay to make mistakes, it’s okay to get dirty.” Supporting that kind of CM behind the scenes is Sakura Fujiwara’s “sunshine,” which is another tearjerker—you’ll definitely remember this commercial whenever you hear the song! Fujiwara’s singing voice has a mysterious quality, like a mix of head voice and chest voice, and just listening to it makes your heart feel calm.

As for the English lyrics, I recommend translating them yourself and fully immersing yourself in the world of this song, “sunshine”!

Friendship, you know,Ketsumeishi

Friendship, you know,

Using footage focused on shoes to brilliantly depict the youthful days of student life, this is a commercial from ABC-Mart.

The visuals capture students immersed in sports and dance in a sparkling light, resulting in something that warms your heart just by watching.

What makes it even more stirring is the BGM: Ketsumeishi’s “Yūjō tte Yatsu wa” (“That Thing Called Friendship”).

Its mid-tempo track and lyrics celebrating the beauty of youth are truly captivating.

For students, it’s the perfect friendship song that lets you feel the importance of the present moment in the midst of your youth; for adults, it evokes fond nostalgia for the youthful days you once spent.

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Hane Keisuke

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Let’s go see (someone).Hanaregumi

UA – Let's Go Meet (Official Audio)

UA’s 2023 track “Aini Ikou,” created for JR Central’s “Let’s Go See Them” campaign.

In JR Central’s commercial “Let’s Go—Someone’s Waiting,” starring Yuriko Yoshitaka, a cover version of the song by Hanaregumi is featured.

The arrangement is handled by mabanua, a prolific producer of numerous songs.

The lyrics, packed with the bubbly excitement of going to meet someone you want to see, make it a perfect travel companion! You can also catch a brief moment of Yuriko Yoshitaka’s singing in the commercial—don’t miss it.

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SAKI

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Midnight ExpresswayFurawā Kanpanīzu

Flower Companyz “Midnight Highway (25th Anniversary Mix)”

In Sumitomo Mitsui Banking Corporation’s corporate commercial, the “Pillars” version features members of Japan’s national rugby team.

Here, “pillars” refers to players who were selected for the national squad but didn’t make the game-day bench.

Although they can’t take the field, they support their teammates, quietly fulfilling a vital role behind the scenes.

By likening the bank to these pillars, the commercial conveys the philosophy of wanting to be someone’s support.

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Hane Keisuke

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Wedding SongSaitō Kazuyoshi

Kazuyoshi Saito – Wedding Song [Music Video Short ver.]

The TV commercials for the wedding magazine Zexy are among the most representative of the Heisei era, aren’t they? Among them, many people likely remember this particular commercial featuring Kana Kurashina, who served as the fourth “Zexy Girl.” The background music was Kazuyoshi Saito’s “Wedding Song,” which is also memorable to many.

The song was originally composed as a short piece specifically for the commercial, but due to the strong response after it aired, the rest was written and it was released as a CD—so the story goes.