[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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[Life and Wear] UNIQLO Commercial Compilation (71–80)
The new fleece has arrived: ‘Meisa Kuroki’ editionMeisa Kuroki
This commercial leaves a strong impression with Meisa Kuroki striding confidently.
RADIO FISH’s “Living Legend,” which plays alongside visuals announcing the new fleece, really sticks in your ears.
Its upbeat rhythm and powerful message highlight the innovative nature of Uniqlo’s new fleece.
The pop, colorful tone resonates with young people and fits Uniqlo’s brand image perfectly.
Its casual, familiar sound is another part of its charm.
Listening to this song really heightens the anticipation for the new fleece.
Jogger Pants “For On and Off” Edition
This is a commercial introducing UNIQLO’s jogger pants.
The ad showcases the appeal of jogger pants that work both on and off duty, expressed through Haruka Ayase’s light, dynamic movements.
Set against a simple white backdrop, the scenes of Ayase walking and running in the joggers are striking.
The background music is an original track with a distinctive rhythm, further highlighting the product’s appeal.
Paired with the tagline “For on and off,” the commercial effectively conveys the high versatility of the jogger pants.
Ultra Stretch Loungewear
A UNIQLO “Ultra Stretch” series commercial released around fall 2018.
It proposes a “loungewear style” that combines superb comfort with flexible styling.
The visuals convey how comfortable the clothes feel, and since they’re stylish, they seem perfect both as room wear and for quick outings.
An original song is used for the BGM, enhancing the chic and stylish vibe.
HEATTECH × Perfume It’s my winter.
Atmospheric Entry, which was featured in UNIQLO’s HEATTECH commercial, is a track written specifically for the 2016 COSMIC EXPLORER tour.
It still hasn’t been officially released, making it a rare song you can only hear at the venues.
Its sound seems to enter from various angles and scatter like a prism, and it makes me appreciate once again how cool Perfume’s tracks are.
UV-cut wear: “UV protection in 1 second—just put it on.”Yuko Araki
A UNIQLO UV-wear commercial that protects you from your skin’s worst enemy: UV rays.
The song for this ad was created by audioforce, a Berlin-based sound production collective.
Active not only in Japan but around the world, they provided UNIQLO with a refreshing melody that evokes the blazing summer sun.
Beyond the sunlight, it also conveys a coolness that matches the UV-cut product.
The music even makes you feel like you can head outside without worrying about UV rays when you’re wearing it.
