[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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- [March 2026] Roundup of the Latest Trending Commercial Songs
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- [Nippon Life Commercials] Popular and All-Time Commercial Compilation [2026]
- Haruyama commercials: A compilation of ads featuring refreshing, impressive suit styles.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- [2026] Winter commercial song. The winter song that was playing in the commercial.
- [Western Music] Commercial Songs I Often Hear Recently [2026]
- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (91–100)
Fleece “2018 Fall/Winter” Edition
This is the song used in Uniqlo’s iconic fleece clothing commercial from 2018, the “2018 Fall/Winter” version.
The track, perfectly suited to Uniqlo’s style, is a single called “pinot.” It matches the ad—like a collection of charming overseas scenes—beautifully, with a light feel and an instantly familiar melody that draws you in.
It’s really a top-tier commercial song.
Many people may have listened without thinking much about it, but it’s also the kind of track you’d want to play on a sunny afternoon while you relax.
UNIQLO Fluffy Loungewear: “sumika version” Edition
This is the song that was used in the commercial for the fluffy loungewear “sumika version,” and it’s included on the 2016 EP titled “SALLY e.p.” It was apparently written specifically for the commercial, and you can feel the homely warmth that’s so characteristic of sumika.
It’s a perfect match for fluffy loungewear—a song that makes you appreciate the warmth in the everyday greetings of “I’m home” and “I’m off.”
UNIQLO “Thanksgiving: 40th Anniversary—Our Original Spirit and Gratitude”Haruka Ayase, Kohei Matsushita, Atsuto Uchida, Kei Nishikori, Shingo Kunieda
This commercial both promotes Uniqlo’s value-packed Thanksgiving sale and shares the brand’s 40-year journey.
Featuring Haruka Ayase and other members singing Southern All Stars’ “Tokyo VICTORY,” its grand yet warm sound powerfully conveys hope for the future.
The on-screen captions expressing humility and gratitude also communicate a user-centric attitude.
UNIQLO 2024 AIRism Life and Wear “Two on the Skin Dunes: Summer” EditionHaruka Ayase, Kohei Matsushita
This is a commercial for AIRism, one of Uniqlo’s items that comes in handy during the hot summer months.
The ad features Haruka Ayase and Kohei Matsushita wearing AIRism in the heat; even as they sweat, their bright expressions underscore AIRism’s moisture-wicking and quick-drying qualities.
The song used is Southern All Stars’ “Aitaku Natta Toki ni Kimi wa Koko ni Inai” (“When I Want to See You, You’re Not Here”), whose refreshing sound and gentle vocals convey the breeziness of summer and the soft, comfortable feel of AIRism.
UNIQLO Soufflé Yarn: “When I Tried It On” EditionHaruka Ayase, Yuko Hara
This commercial introduces the comfort of Uniqlo’s Soufflé Yarn through the fitting impressions of Haruka Ayase and Yuko Hara.
It conveys, with smiles, that the typical prickly feel of knits is absent in this Soufflé Yarn, making it easy to wear.
The song that colors the CM is Yuko Hara’s “Kamakura On The Beach,” a track included on her 2022 release Portrait of a Lady.
Imagined as a sequel to Southern All Stars’ “Kamakura Monogatari,” the lyrics depict scenic spots such as Kamakura.
It’s a song that conveys a gentle brightness, with a tender sound that beautifully complements her vocals.