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[Life and Wear] Summary of UNIQLO commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.

With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.

You often see their ads on TV commercials as well as online, don’t you?

In this article, we’ll showcase UNIQLO’s commercials all at once.

Many of them are friendly and stylish, so please take your time and enjoy watching them.

[Life and Wear] UNIQLO Commercial Compilation (81–90)

UNIQLO 2023 HEATTECH Life and Wear “HEATTECH Switch” versionHaruka Ayase, Atsuto Uchida, Keisuke Kuwata

UNIQLO LifeWear HEATTECH Commercial: “HEATTECH Switch” 30-second version

This memorable commercial, featuring Haruka Ayase enjoying a game of basketball with soccer player Atsuto Uchida, is an ad for Uniqlo’s classic HEATTECH series.

It showcases people wearing various HEATTECH items, visually conveying how beloved the line is.

While Southern All Stars’ songs are often used in Uniqlo commercials, this one features Relay: Mori no Uta—a ballad whose lyrics express cherishing the groves disappearing from our cities and holding hope for the future.

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UNIQLO 2023 HEATTECH “Life and Wear / Snow Globe” VersionHaruka Ayase, Southern All Stars

UNIQLO LifeWear HEATTECH Commercial “Snow Globe” 30 seconds

This commercial introduces the appeal of Uniqlo’s HEATTECH through a wintry landscape.

By showing the characters properly wearing HEATTECH, it conveys how the product helps you enjoy winter.

The comedic twist where the polar bears who come to pick up Haruka Ayase transform into Southern All Stars is also memorable.

Southern All Stars’ “Relay ~ Mori no Uta” is used as the CM song, and its gentle rhythm evokes the warmth you feel when wearing HEATTECH.

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UNIQLO ‘UNIQLO Year-End Festival: Year-End Festival with the Uniflo Dance (Period 1)’ VersionHaruka Ayase, Kohei Matsushita

UNIQLO Year-End Festival TV Commercial: 'Year-End Festival with the Uniflo Dance' 15 seconds

This one, themed around a public bathhouse, is the “Year-End Festival with Uniflo Dance” version.

It weaves in puns while maintaining a stylish vibe without feeling forced.

Kohei Matsushita passionately sings into a showerhead, and Haruka Ayase dances with a bright smile—their performances are particularly striking.

The BGM features Southern All Stars’ 2024 release “Koi no Boogie-Woogie Night,” a disco-tinged track that portrays adult romance.

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UNIQLO AIRism “LifeWear / For Every Kind of Day”Haruka Ayase, Kohei Matsushita

UNIQLO LifeWear AIRism Commercial "For Every Kind of Day" 30-second version

The AIRism commercial shines in various situations, from work to private life.

Haruka Ayase and Kohei Matsushita appear, with the ad depicting each of them going about their day.

The commercial features “Sore Ike Baby!!,” a track from Keisuke Kuwata’s 2011 album MUSICMAN.

It’s characterized by a light, electric guitar-driven sound.

Paired with a message that cheers on people stepping into new days, Kuwata’s conversational singing voice resonates throughout the ad.

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UNIQLO AIRism LifeWear “Locker Room” VersionHaruka Ayase, Kei Nishikori, Atsuto Uchida, Yuki Saito, Akemi Masuda

UNIQLO LifeWear AIRism commercial 'Locker Room' version 30 seconds

The UNIQLO commercial “Life and Wear / Locker Room” features Haruka Ayase, Kei Nishikori, Atsuto Uchida, Yuki Saito, and Akemi Masuda.

The star-studded cast is impressive, and the CM song, Keisuke Kuwata’s “Ashita e no March,” enhances the ad’s refreshing feel.

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