A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
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- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
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A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (101–110)
Kao Biore UV Breathing Veil UV “Declaration” Version / “Experience” VersionFumi Nikaido

This commercial promotes the ease and comfortable feel of Kao’s Biore UV as a sense of breathability, mirrored by Fumi Nikaido’s radiant smile.
Even under the staging of strong sunlight, her smile is the key point, clearly conveying the comfort of non-sticky sun protection.
The moment she touches her own skin to check the texture may also be an important cue for communicating that sense of breathability.
Kao Biore The Cleanse: “Just Shower” Version / “Just Apply” VersionSakura Inoue


This is a commercial introducing Biore The Cleanse, a cleansing oil that lets you remove makeup easily just by applying it—no rubbing needed.
Sakura Inoue plays a working adult exhausted from her job, too tired to even start removing her makeup.
Then Biore The Cleanse appears, showing how effortlessly makeup can be taken off.
It’s a great product for anyone who, like Inoue in the commercial, finds makeup removal a hassle.
Kao Biore The Face “Convincingly Moist Skin” Version / “Convincingly Smooth Skin” VersionSakura Inoue


This commercial showcases how Kao’s Biore The Face benefits your skin, conveyed through Sakura Inoue’s expressions.
It communicates that you should choose according to your specific skin concerns—for example, Deep Moist for hydration and Smooth Clear for a silky-smooth complexion.
Sakura Inoue’s radiant smile really conveys how effective the products are, doesn’t it?
Kao Men’s Biore ONE: “Hair, Face, Body – This One Bottle & Lotion Spray” / “Lotion Spray – A Shower of Lotion” / “Lotion Spray – One Bottle, Spritz Spritz Spritz”

In Kao’s Men’s Biore ONE commercial series, the emphasis is on the convenience of “one bottle that moisturizes your hair, face, and body.” Even men who thought skincare with lotion was a hassle might find themselves drawn in, thinking, “I could do this.”
Kao New Beads “Morning” version / “Night” versionYuriko Yoshitaka


This is a commercial featuring Yuriko Yoshitaka introducing the New Beads lineup of laundry detergents.
The lineup includes Asa and Yoru, which use pleasant, aromalike fragrances, and the ad emphasizes that using this detergent makes the time spent hanging laundry feel especially comfortable.
The background music is Miki Imai’s signature song “PIECE OF MY WISH,” a refreshing and soothing track that perfectly matches the product’s image of a relaxing, aromalike scent.


